what we do
NOT cookie-cutter PR…
Whatever best serves our clients’ goals and objectives. Whether a long-term, ongoing campaign or short-term project, we do what is needed to generate results, while never compromising creativity or strategic thinking.
With extensive expertise in entertainment and hospitality, cultural and performing arts, as well as political and corporate media relations and product/corporate positioning, Nina G. Zucker has put clients in the spotlight for 20 years, including: American Philosophical Society’s first public exhibition initiative in 190 years; Mikhail Baryshnikov's White Oak Dance Project; Battleship New Jersey; Bryn Mawr Hospital Centennial; Clear Channel Entertainment; Fairmount Park Commission; Greater Phila Tourism Marketing Corporation; Artist Peter Max; Pennsylvania Ballet; Philadelphia Festival of World Cinema; Philadelphia Freedom Concert/Benefit for HIV/AIDS with Elton John; Philadelphia Magazine; Philadelphia Music Alliance; Jeanne Ruddy Dance; The Franklin Institute; University of the Arts School of Dance; The Wilma Theater; 2000Feet: A Festival of World Dance; The Volunteer Summit for America’s Future; WHYY, Inc.(the Philadelphia PBS stations); the national roll-out of Quigley Corp’s COLD-EEZE zinc lozenge; 1988 Winter Olympics and more.
Recent projects include the launch of a groundbreaking new book on the mishandling of the aftermath of Hurricane Katrina by the renowned Washington, D.C.-based Center for Public Integrity – City Adrift: New Orleans Before and After Katrina; handling client Suzanne Roberts role in the opening of the Philadelphia region’s first new theatre in over a decade – the Suzanne Roberts Theatre; the placement of Unforgettaballs!®, one-of-a-kind and limited edition gift baseballs as centerpieces for the Professional Baseball Scouts Foundation annual gala honoring Larry King, Bud Selig, and more; handling National Geographic Traveler Magazine’s announcement of Philadelphia as America’s Next Great City; and the launch of the Katharine Houghton Hepburn Center at Bryn Mawr College and awarding of the first Hepburn Medals to renowned actors Blythe Danner and Lauren Bacall.
Memorable highlights that have gained nationwide/network coverage include: helping to create a national phenomenon with the question, “would you spend a night with someone for a million dollars?” for client Jack Engelhard, author of the novel Indecent Proposal; convincing Presidential candidate Gary Hart to make a campaign stop at Please Touch Museum for Children; making US Bronze Pairs Champions Natalie and Wayne Seybold the story of the 1988 Calgary Olympics; and creating a national media frenzy and hunt for $85,000 worth of tutus stolen from Pennsylvania Ballet, resulting in such widespread attention that the tutus were recovered…