success!
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Developing, launching and promoting the Katharine Houghton Hepburn Center at Bryn Mawr College, and the awarding of the first-ever Hepburn Medals to renowned actors Lauren Bacall and Blythe Danner, including strategic development, assembling and overseeing production team, celebrity acquisition, event production, video production, media relations and more that resulted in a level of worldwide media coverage that the college had never before experienced.
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Developing and handling the landmark July 4, 2005 Philadelphia Freedom Concert HIV/AIDS Benefit, headlined by Sir Elton John that drew an audience well over 500,000, a tv audience of over a million more and raised a net total of $1.2 million for the Elton John AIDS Foundation and Philadelphia-based organizations, making it the largest AIDS fundraiser in Philadelphia history and the largest outdoor HIV/AIDS concert ever held, generating national/international press coverage including AP, Billboard, Bravo, Eurovision Americas, Fodors Travel wire, Getty Images, KTUH Honolulu, New York Post, NY1, PAX TV, Photo Press International, Reuters, Retna, Rolling Stone, USA Today, VH1.com, Washington Blade, Washington Post, Weather Channel, Wire Images, major dailies, weeklies and industry trades, national and international gay press, travel press, network tv/radio, blogs and more.
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Launching and promoting the internationally-acclaimed, American Philosophical Society's first public exhibition initiative in 190 years – featuring a display of historically significant scientific instruments from colonial-era America – that generated the most widespread national publicity the organization ever received.
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Creating a new strategic direction and PR campaign for the 2002 Franklin Institute Awards, honoring world-renowned scientists that resulted in significantly expanded national media coverage and first-time international coverage from the UK to Japan, multi-page promotion insertion supplements in the Philadelphia Inquirer and Daily News, television and radio media partnerships and surpassed audience and ticket sales goals.
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Launching and promoting 2000Feet: A Festival of World Dance, the first week-long, worldwide dance festival ever organized, that drew over 65 international, national and regional dance companies to Philadelphia's stages, as well as dancers, choreographers, teachers and students, and included seminars, master classes and citywide performances. The unprecedented event resulted in SRO performances, thousands of hotel room nights and extensive regional, national and international media coverage.
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Coordinating and promoting the Philadelphia Festival of World Cinema (now Phila Film Festival) for three years, working annually with more than 150 national and international producers, directors, actors and celebrities, multi-tiered events, multiple screenings, the Phila Film Office, and major sponsors, resulting in greater attendance, ticket sales and media coverage than ever before.
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Coordinating and promoting National Geographic Traveler’s announcement of Philadelphia as “America’s Next Great City,” including the announcement press conference and reception that resulted in nationwide coverage for the city of Philadelphia that continues to be referenced today.
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Launching and promoting the region’s first, international, Philadelphia Wine Festival, now in its 6th year, featuring over 125 of the world’s top vintners, in conjunction with the PA Liquor Control Board and Philadelphia Magazine, resulting in regional, national and international media coverage, statewide expansion and positioning Philadelphia for the first time as a major wine destination as well as permanently enhancing and altering the PLCB’s image.
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Launching and promoting Fairmount Park's Natural Lands Restoration and Environmental Education Program, which resulted in attracting over 40,000 volunteers, national media coverage and increased funding for the country’s largest municipal Park, the 9,000 acre Fairmount Park.